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HEALTHY: Serve delicious 100% plant-based meals using only natural and healthy ingredients

COMPASSION: Honor all lives to live in peace & harmony together

GREEN: Respect & protect Mother Earth through sustainable practices including by being vegan

SERVICE: Treat each customer as a VIP, a friend and a partner

HAPPINESS: Provide joyful experiences for customers, employees, friends, and families

LOYALTY: Make Loving Hut a destination of choice for all